March 28, 2016: It’s inexpensive. It’s easy to do. And it can be set up quite quickly. Yet more than half of all small businesses still don’t have a website.
“It’s just ridiculous,” says Jim Blasingame, a small business author and radio show host. “Every small business needs a website. Period. Nonnegotiable.”
Some excuses small business use are that they don’t have the time or they think it will be too expensive. But entrepreneurs that have jumped to the digital side say their websites have boosted sales, cut down on time-consuming phone calls and brought more people into their stores.
But potential customers expect a website. Most people search online to find out information about what they need or want, and when your business is nowhere to be found, you’re missing out on a potential sale or repeat customer.
According to a 2013 survey of more than 4,000 small businesses conducted by Internet search company Google and research company Ipsos, fifty-five percent of small businesses don’t have a website. That’s a slight improvement from the year before, when 58 percent said they didn’t have a website.
With more people searching for businesses online and on their smartphones, businesses without a site may be missing out on extra exposure leading to more revenue.
“You might as well be a ghost,” says Blasingame, who hosts “The Small Business Advocate,” an online and nationally syndicated radio show. “The customers and opportunity pass right through you.”
DigitalEffex can set up your website from initial brainstorming all the way to having the site online, thereby getting your business out there for the world to see. We provide free consultation, free quotes, very inexpensive hosting, dedicated email and IP addresses, and of course web design services. We can also set up your social media campaign and link it all together.