April 6, 2016:  As we move further into the 21st Century, the internet is becoming even more powerful and is starting to encroach on the territory of the most powerful medium there is – TV.  Content is king, and the internet is the first platform since television broke into the mainstream alongside of Elvis in the 1950s to open the door wide for said content to be distributed to the masses.  People can now stream TV shows, movies, podcasts, radio programs, and even live sports via the internet, where as in the past nothing would find the people if it wasn’t on television.

The latest proof of this revolution is the deal made between Twitter and the NFL on April 5, 2016.  The social media giant reportedly paid $10 million dollars to broadcast 10 Thursday Night games via their streaming capabilities.  The company beat out content providers such as Verizon Communications Inc., Yahoo! Inc. and Amazon.com Inc., showing they were not alone in the fight to obtain the precious commodity that is the NFL.

The NFL is by far the most watched sport in the United States, and with their making the move to digital content streaming, you can bet other sports will be following suit in no time.  The times are changing, and they are slowly making cable TV an antiquated notion with the advent of internet companies being able to sink their teeth into the world of content that is so highly sought after.

People no longer want to pay exorbitant cable bills, and with the internet being able to provide the same content, only in a more concise way, people can now pick and choose what they want to watch, and in many cases, watch it for free.

It’s a fascinating time in the history of entertainment as the internet has yet again revolutionized the way we all live.


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